49 Years of Heritage & Master Craftsmanship

In 1977, Joel Rosenberg founded this business with a singular vision: to combine world-class jewelry expertise with the honest, personal touch of a family-owned boutique. What began as a manufacturing venture in the heart of the industry has evolved into a premier destination for custom jewelry, serving neighbors in Woodland Hills and discerning clients across the country.

The Art of the Master Jeweler

Joel is more than a store owner; he is a master of his craft. Before opening our doors to the public, Joel built a reputation as a high-volume jewelry manufacturer, distributing finished pieces to retailers throughout the United States. Today, he uses that deep technical background to turn your most personal dreams into reality.

In our Custom Design Center, Joel personally oversees every detail. Whether he is sketching a brand-new masterpiece or breathing new life into a family heirloom, his G.I.A. (Gemological Institute of America) training ensures every stone is perfect and every setting is secure. It is this rare blend of manufacturing skill and artistic vision that has made him a sought-after custom jeweler for people nationwide.

A Foundation of Integrity

Joel is known throughout Greater Los Angeles for his honesty, quality, and fair pricing. These aren’t just business goals—they are the values that have built long-term, trusting relationships spanning nearly five decades. We are proud to now serve the children and grandchildren of our original customers, who still rely on Joel’s expert eye for diamonds, metals, and rare coins.

"To us, you aren't just a customer; you are part of a family legacy that has been shining since 1977."