Master Craftsmanship & Expert Services
A Full-Service Custom Jewelry Boutique Since 1977
The Pursuit of Perfection
"Every piece of jewelry tells a story. My goal is to ensure that story is told with absolute precision, from the initial sketch to the final polish."
— Joel Rosenberg, Founder
Serving Greater Los Angeles & Nationwide
Bespoke Custom Design
Joel is renowned for translating personal inspiration into tangible masterpieces. During your one-on-one consultation, Joel discusses stones and metals to provide a precise vision and estimate for your one-of-a-kind piece.
Gold & Estate Buying
Turn unwanted gold, silver, diamonds, or rare coins into immediate cash or store credit. We provide transparent evaluations based on real-time market prices in a professional and secure boutique environment.
Restoration & Care
From master-level ring sizing, prong re-tipping, and pearl restringing to professional G.I.A. appraisals and insurance replacement services, we provide the expert care and documentation needed to protect your legacy.
Heirloom Remounting
We specialize in upgrading mountings while protecting your cherished gemstones. Joel creates sophisticated new settings that honor your family history while celebrating your modern aesthetic.
Watch Services
Expert on-site care for fine timepieces, including battery replacements, band adjustments, and crystal repairs. For complex mechanical services, we provide master-level oversight to ensure precision performance.
Cleaning & Inspection
We take the greatest care to ensure your jewelry is protected. We invite you for a complimentary professional cleaning and a comprehensive prong check to keep your treasures secure and brilliant.